WattAgNet: Denmark’s Hedegaard launches packaging company

Joint venture to create added value for egg industry

Release Date: 2014-05-02

Danish food manufacturer Hedegaard Foods has joined Dutch packaging group Twinpack to set up a packaging company called Eggs-Posure. The vision of the new company is to generate added value for the global egg industry by providing creative packaging concepts. The company is targeting double-digit turnover within five years.

“We can contribute in-depth knowledge of eggs, egg packaging and sales, whereas Twinpack possesses specialist know-how within the manufacture and sale of packaging concepts worldwide. As such, we believe that Twinpack is a perfect match for us,” said Ivan Noes Jorgensen, CEO at Hedegaard Foods.

The new company already has one product fully prepared – eggyplay – a patented egg box design made from colorful molded plastic. The box not only stores and protects eggs but can also be reused as a toy. The boxes interlock allowing them to be used as building blocks.