WattAgNet: Australia egg producers urged to highlight eggs’ health benefits

Joining the Heart Foundation Tick Program can help to engage consumers
Release Date: 2014-08-06

The Australian Egg Corporation Limited (AECL) has issued a new call to egg farmers to sign up for the Heart Foundation Tick Program to help boost egg sales.

The call comes after new consumer research showing that 51 percent of all consumers would eat more eggs if they were aware that the Heart Foundation Tick had been awarded to eggs.

The Heart Foundation Tick, an independent nonprofit program, partners with food companies to make foods healthier by working with strict nutrient standards, and being granted the Tick is its seal of approval.

As well as allowing use of the on-pack logo, The Heart Foundation Tick promotes egg brands that sign up through the Heart Foundation Tick Shopping Guide, and it communicates positive egg messages through its marketing channels.

Despite consumer interest in the program, the research found that only 36 percent of consumers are aware that eggs have been awarded the Tick.

The Australian egg industry was awarded the Heart Foundation Tick on fresh hen eggs in 2005 and AECL has been actively promoting the Tick to the egg farming community and consumers. As well as encouraging more producers to join the scheme, it is also urging those that have already signed up to improve the visibility of the Tick on egg boxes.