WorldPoultry: Joanne Ivy retires from American Egg Board

LAYERS
Joanne Ivy has announced that she will step down from her role as President and CEO of the American Egg Board at the end of the year.

Ivy has worked with the egg industry for 40 years, starting her career in North Carolina as the Director of the North Carolina Egg Association followed by the next 29 years with AEB, where Ivy served as President & CEO since 2007. She created the Egg Product Marketing, Retail Merchandising, and State Support Program. During her tenure as President & CEO, the egg farmers' image campaign, known as the Good Egg Project, was launched; the Foodservice and Egg Product Marketing programs were enhanced; and AEB's marketing campaigns, including its most recent Wake Up to Eggs with (Kevin) Bacon campaign, were executed. 

She also strengthened the prominence and integrity of the Egg Nutrition Center and its multi-million dollar nutrition research program that culminated in this year's historic Dietary Guidelines recommendations.

"Working with the egg industry for the past 40 years has been my life and those in this industry are family," says Ivy. "I love my job and love this industry, which has made this decision very difficult. However, I feel it is time for me to explore my personal interests and new opportunities, while healthy and able."
by WORLD POULTRY Apr 8, 2015