Pluimveeweb: Hellmann’s mayonnaise meets cage-free egg goal early

Company set 2020 as goal to transition its entire U.S. egg supply to cage free, but it achieved that goal three years in advance

Hellmann’s has achieved its goal of only sourcing cage-free eggs in its mayonnaise and mayonnaise dressings three years early.

In a press release, Unilever, Hellmann’s parent company, on January 23 announced that through a deep commitment to sustainable sourcing and strong partnerships with suppliers and animal welfare organizations, the goal of sourcing only cage-free eggs for its U.S. supply by 2020 has already been achieved.

"When Hellmann's first made this commitment, there simply weren't enough cage-free hens in America to supply the volume of eggs needed," said Russel Lilly, marketing director at Hellmann's. "The sheer number of eggs that go into Hellmann's products – 331 million a year – means we had to completely rebuild our supply chain in order to

Lilly added, "At Hellmann's, we know consumers increasingly want to understand where their food comes from and how it's made. We're focused on being a sustainable business that does the right thing and are excited our fans can feel confident they're making a responsible and delicious choice when buying Hellmann's."

Consumers will be reminded of this milestone via new product labeling which calls out Hellmann's cage-free eggs and an integrated marketing campaign, 'On The Side of Food." The campaign includes new TV spots, which made its debut on January 23, and digital advertising.