PoultryWorld: Ghana: new egg campaign shares egg health benefits

A new national egg promotion campaign dubbed ‘Eggstra-O’ with the theme ‘Eggstra-O nutrition for all’ has been launched in Ghana.

The campaign was launched earlier this month in the country’s capital, Accra, by the World Initiative for Soy in Human Health together with the Ghana National Egg Campaign Secretariat. Joy Online reports that the campaign sets out to educate Ghanaians about the nutritive and functional benefits of eggs for persons of all age groups and to increase awareness of eggs as a nutrient-dense protein source for everyone. It is envisaged that this will, in turn, translate into a thriving Ghanaian poultry industry.

The launch was planned to coincide with the 2022 International Women’s Day and saw leaders and members of the Ghana National Eggs Campaign Secretariat and the Women in Poultry Value Chain (WIPVAC), AgriHouse Foundation, Women in Agriculture, and African Women in Animal Resource Farming and Agribusiness Network come together. Coinciding with the launch of the egg campaign was a celebration of the contributions of women in agriculture towards development and food security.

Registered dietitian, Naana Adjei, spoke about the benefits of egg consumption saying that eggs are a nutritious addition to a healthy diet for various age groups, and current evidence debunks a lot of the myths around eggs.

The Eggstra-O campaign, which will also execute public education-focused activities such as a roadshow (dubbed ‘The Eggnite Roadshow’) and institutional visits, will run until the end of December 2022 and will include targeted training for stakeholders in the poultry value chain across the country.

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